The first digital movie release Intensify Digital executed for Disney — turning a ranking problem into a breakthrough on iTunes.
Disney needed its theatrical titles to perform strongly in the emerging digital marketplace, particularly on iTunes. Despite the power of the brand and the quality of the films, the studio was not achieving the rankings it expected. Existing marketing tools — including HubSpot — were not built for the specific demands of digital movie releasing: the content formats, the cadence, the platform-native optimization, and the coordinated amplification required to drive discoverability and sales.
There was no dedicated digital content system, no repeatable method, and no specialized tools tuned for iTunes ranking and multi-channel digital promotion. For the animated feature Brave, Disney needed a partner who understood both the creative requirements of a major studio release and the technical realities of digital storefront performance.
Intensify Digital delivered the first full digital movie release for Disney using its proprietary platform, expertise, and formatting approach. Instead of relying on general-purpose marketing software, the team applied a purpose-built workflow for digital theatrical titles: content creation and formatting optimized for digital storefronts, precise scheduling and multi-channel amplification through IntensifySocial, and media distribution support through IntensifyVideo.
Replace generic marketing tooling with a specialized digital-release system. Brave became the proof point that a focused platform, combined with deep expertise in digital movie promotion, could move the needle on rankings where broader CRM and marketing suites could not.
Content creation, platform-native formatting, scheduling, and multi-channel amplification designed specifically for digital movie discovery and ranking — not general lead nurturing.
Media formatting and distribution support that kept assets consistent, optimized, and ready for the digital release windows that matter for theatrical titles.
Brave marked the beginning of Intensify Digital’s work with Disney on digital movie releasing. By applying specialized content, formatting, and multi-channel methods that HubSpot and similar tools could not provide, the campaign demonstrated that ranking performance on iTunes was achievable when the right system and expertise were in place. The engagement established the foundation for subsequent major-studio digital releases powered by the Intensify platform.
Established Intensify Digital as the specialized partner for Disney’s early digital movie releasing needs.
Proved that purpose-built content, formatting, and amplification outperform general marketing platforms for iTunes ranking goals.
Created the workflow and expertise base that later supported dozens of major studio digital titles across the Intensify portfolio.
See how Intensify Digital’s specialized platform and expertise deliver digital movie releasing results that general marketing software was never designed to achieve.
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