Digital-only release. #1 on iTunes for 1 week. 800,000+ downloads. Top 10 for over a month.
AwesomenessTV needed to launch Expelled (starring Cameron Dallas) as a primarily digital release and achieve immediate chart dominance on iTunes. With limited theatrical support, success depended entirely on digital discovery, algorithmic ranking, and sustained engagement after the initial surge.
The campaign required rapid content creation, precise timing, and multi-channel amplification targeted at a young, social-first audience.
Intensify Digital applied its Frequency Marketing playbook optimized for digital-native titles. IntensifySocial served as the gatekeeper for content creation (powered by proprietary tools), scheduling, and pod amplification. IntensifyVideo handled synchronized multi-channel distribution so the same assets appeared consistently wherever the audience was watching.
Evergreen and social assets were sequenced to build Digital Presence Factor quickly. Timed pod releases and multi-channel feeds turned social momentum into measurable iTunes ranking and long-tail downloads.
Content creation hub, proprietary tools, scheduling control, digital pods, and campaign integration delivered the frequency and reach needed for a digital-first title.
Multi-channel JSON feeds and patented channelization ensured the film’s assets were discoverable and consistent across platforms.
Expelled became one of the strongest pure-digital performances of its era.
iTunes ranking for 1 week
Digital downloads
Held for over 1 month
Released digitally on December 16, 2014, the film demonstrated that a well-orchestrated Frequency Marketing campaign could deliver blockbuster-level digital results without traditional theatrical scale.
See how Intensify Digital can power your next VOD or social-first campaign.
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