#1 on iTunes for 2 weeks. 500,000+ downloads. Top 25 for over three months.
Disney needed sustained digital performance for the awards-season release of Steven Spielberg’s Lincoln. Beyond opening-week awareness, the studio required a system that could keep the title ranking high on iTunes for months while building long-term Digital Presence Factor.
The campaign had to coordinate content, timing, and multi-channel distribution without diluting the prestige of the brand or the film.
Intensify Digital deployed its full Frequency Marketing stack. IntensifySocial handled content creation, proprietary refinement tools, precise scheduling, and pod amplification. IntensifyVideo supplied the synchronized multi-channel feeds and patented channelization that ensured every digital destination received the same high-quality, on-brand experience.
Evergreen narrative assets were sequenced first, then amplified through frequency-optimized releases. The resulting engagement fed the Digital Presence Factor formula that drove and sustained algorithmic ranking on major digital storefronts.
Content hub, scheduling & release control, digital pods, and campaign integration kept messaging consistent and timed for maximum algorithmic impact.
Patented multi-channel JSON feeds and cross-platform consistency delivered the same premium experience whether viewers were on web, mobile, or connected TV.
Lincoln delivered one of the strongest long-tail digital performances of its awards season.
iTunes ranking for 2 weeks
Digital downloads
Held for over 3 months
The campaign demonstrated that Frequency Marketing could deliver both immediate chart dominance and extended visibility for a prestige title.
See how Intensify Digital can support your next theatrical or VOD release.
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