$600,000 production. Digital-only release. #1 on iTunes for 1 week. 500,000+ downloads.
AwesomenessTV needed to convert the massive YouTube audience of Smosh into a successful digital film release. With a modest $600,000 production budget and a pure VOD strategy, the film required exceptional digital discovery, algorithmic ranking, and efficient amplification to achieve commercial-scale results.
Success depended on precise timing around the VidCon premiere and sustained engagement afterward.
Intensify Digital ran a Frequency Marketing campaign tailored to a digital-native property. IntensifySocial handled content creation, proprietary content tools, scheduling, digital pods, and campaign integration. IntensifyVideo provided the multi-channel distribution layer that kept the film visible and consistent across platforms.
Evergreen and social assets were sequenced to convert existing audience energy into ranking power. Timed pod releases and synchronized feeds turned social momentum into measurable iTunes performance and long-tail downloads.
Content creation hub, proprietary tools, scheduling & release control, digital pods, and campaign integration maximized reach among the existing Smosh audience and beyond.
Synchronized multi-channel JSON feeds and patented channelization delivered consistent discovery experiences across digital destinations.
On a lean production budget the film achieved blockbuster-level digital results.
iTunes ranking for 1 week
Digital downloads
Held for over 1 month
Production budget
Premiered at VidCon on July 23, 2015 and released digitally the following day, Smosh: The Movie proved that Frequency Marketing could deliver major commercial outcomes for digital-first, creator-driven content.
See how Intensify Digital can power your next digital-first or creator-led project.
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