#1 on iTunes for 6 weeks. 1,000,000+ downloads. Top 10 for over three months.
Disney needed maximum digital performance for one of its biggest animated releases of the decade. Zootopia required not only a strong opening but sustained chart dominance that would keep the title visible and selling for months after theatrical play.
The campaign had to scale across family audiences while maintaining the high production values and brand consistency expected of a major Disney title.
Intensify Digital executed a full Frequency Marketing campaign. IntensifySocial managed content creation, scheduling, digital pods, and multi-channel social optimization. IntensifyVideo delivered the patented multi-channel JSON feeds and synchronized distribution that kept every digital destination on-brand and perfectly timed.
Evergreen assets were prioritized, then amplified through carefully sequenced social and pod releases. The resulting Digital Presence Factor powered both the initial surge and the exceptional long-tail ranking that defined the campaign.
Content creation hub, proprietary content tools and assets, precise release control, digital pods, and campaign integration drove coordinated amplification at scale.
Synchronized multi-channel feeds and patented channelization ensured consistent, high-quality experiences across streaming platforms, web, and mobile.
Zootopia delivered one of the longest #1 runs and highest download totals of any title in the portfolio.
iTunes ranking for 6 weeks
Digital downloads
Held for over 3 months
The campaign remains one of the clearest demonstrations of how Frequency Marketing and patented video channelization can turn a major theatrical release into a multi-month digital powerhouse.
Explore how Intensify Digital can support your next major release or franchise campaign.
Request a DemoLearn more about IntensifySocial · IntensifyVideo · IntensifyCRM